This publication focuses on the development of a positive image of the Siberian Fire and Rescue Academy EMERCOM of Russia (hereinafter the Academy), also factors, influencing the attitude of different groups to the Academy. The material is prepared on the basis of a survey carried out by students of the Academy among the residents of Krasnoyarsk, the results of which the authors make conclusions about the forms and methods of promotion of the Academy in the minds of target groups
image, public opinion
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